Entrepreneurial Marketing Skills and Small-Scale Business Performance: The Case of Ghana

The development of SMEs serves as a tool for creating employment opportunities in developing countries. SME growth can be attributed to how owners and managers use entrepreneurial marketing skills their day-to-day operations. A quantitative study was used gain an understanding the application Ghana. Findings indicate that entrepreneurs acquire during years operation, however, these are not tune with modern business trends market competition. Establishing departments equipping enables ability deal volatile consumer demands. Likewise, requisite enable understanding, new approaches, design demand driven products services